“It was especially amazing to see Sam Ryder, as an artist we’ve worked closely with for two years and who has appeared regularly on our Year on TikTok lists, become the UK’s Eurovision hero enthralling fans around the world at the Eurovision Grand Final – our biggest LIVE moment on TikTok with a UK artist this year, alongside incredible shows from Sam Smith, Lewis Capaldi and more. From Nicky Youre and Stepz, to Venbee, Cat Burns, FLO, Dréya Mac and so many more – a new generation of wonderful artists are building brilliant, long-term music careers with a huge amount of support and love from our TikTok community. “It’s also been a standout year for emerging talent. Just look at Louis Theroux, Kate Bush and even Encanto‘s ‘We Don’t Talk About Bruno’ in the top tracks, who all became the centre of massive trends on TikTok. David Mogendorff, Head of UK Music Operations, said: “The music that thrived on TikTok in the UK this year has been as unpredictable and diverse as ever.

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